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Are Breast Cancer Patients Being Kept In The Dark?

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Despite the increase of breast reconstruction procedures performed in 2008, nearly 70 percent of women who are eligible for the procedure are not informed of the reconstructive options available to them, according to a recently published report. Newly released statistics by the American Society of Plastic Surgeons (ASPS) shows there were more than 79,000 breast reconstruction procedures performed in 2008 - a 39 percent increase over 2007.

American Society of Plastic Surgeons Hosts 79th Annual Meeting

Showcasing Latest Research, Novel Procedures & Emerging Trends; Toronto, Canada, Oct. 1-5

Whether in a quest for beauty or out of necessity, millions of people will have plastic surgery this year. To stay ahead of the demand, the hottest topics, technologies, and research will be presented at Plastic Surgery 2010, the annual scientific meeting of the American Society of Plastic Surgeons (ASPS), Oct. 1-5, in Toronto, Canada, at the Metro Toronto Convention Centre. The ASPS annual scientific meeting has an estimated attendance of 5,000 doctors, medical personnel, exhibitors and industry representatives in the field of plastic surgery.

"Plastic Surgery 2010 is the complete plastic surgery experience featuring the latest information on cosmetic and reconstructive plastic surgery techniques," said ASPS President Michael McGuire, MD. "Held in Canada this year, the meeting will serve as a first ‘congress of plastic surgery' whereby international and U.S. physicians can easily come together to investigate and refine new techniques, review the safety and effectiveness of devices and procedures, and explore emerging trends in plastic surgery."

Special Program: Haiti Forum
During this roundtable event, on Friday, Oct. 1 from 5:00 p.m. - 6:30 p.m. EDT, plastic surgeons will discuss their volunteer experiences following the devastating earthquake in Haiti in January, 2010. Numerous plastic surgeons are still actively engaged in the Haiti relief effort.

Opening Ceremonies
Keynote speaker and widely respected economic forecaster, editor, publisher, and businessman, Steve Forbes, will discuss the current state of the economy and provide insights and advice for business growth and success, during Opening Ceremonies on Saturday, Oct. 2 from 4:30 p.m. - 6:00 p.m. EDT. The annual Patients of Courage: Triumph over Adversity awards, honoring inspirational reconstructive plastic surgery patients who've overcome traumatic illness or injury, will also be recognized for their courage and altruism.

Special Media Event
Hot Topics in Plastic Surgery is one of the most popular panels at the ASPS annual meeting. For the second year, ASPS is bringing Hot Topics presentations straight to the media during its Hot Topics Overview/Webinar for the Media on Monday, Oct. 4, from 11:00 a.m. - 12:00 p.m. EDT. During this dynamic hour, journalists can get answers to questions regarding the latest technologies and procedures and engage in conversation with the experts.

Exhibit Hall
The Exhibit Hall, open Saturday, Oct. 2 - Monday, Oct. 4, will showcase more than 250 companies, featuring products and devices including the latest breast implants, injectable wrinkle fighters, cosmetics/skin care, and body contouring technologies. This array of exhibitors will bring plastic surgeons up-to-date on cutting-edge products and technologies to better care for patients.

Studies, panels, and courses presented at Plastic Surgery 2010 include:

For a full listing of Plastic Surgery 2010 activities, visit www.plasticsurgery2010.org.

About ASPS

The American Society of Plastic Surgeons is the largest organization of board-certified plastic surgeons in the world. Representing more than 7,000 physician members, the Society is recognized as a leading authority and information source on cosmetic and reconstructive plastic surgery. ASPS comprises more than 94 percent of all board-certified plastic surgeons in the United States. Founded in 1931, the Society represents physicians certified by The American Board of Plastic Surgery or The Royal College of Physicians and Surgeons of Canada.